About

Core Principles

Rule 1

The question is more important than the answer. Confirm whether a problem is worth researching before starting to design.

Rule 2

Real observation over subjective imagination. All viewpoints should be grounded in the real world as much as possible.

Rule 3

Every design must respond to a real problem. Not creating products for the sake of creating products.

Rule 4

Ultimately return to the product. Product design remains the primary expression of research.

Rule 5

Record failure. Failure is not discarded work β€” it is part of the research.

Members

000
Zizhen Zhang

Zizhen Zhang

No.000

With courage, curiosity, and respect for nature, I move forward. Through design and learning I seek to understand the world, the reasons behind things, and myself.